Telstra wanted a Christmas campaign that had to start two months before Christmas. It had to link Australia's biggest telco with the festive season, and drive people to Telstra – online and in-store. We created "Telstra's 55 Days of Christmas, with a Little Extra Giftness." Each day, for 55 days we distributed a unique gift via an online advent calendar.

Each gift was linked to a specific Telstra offer. The gifts included fun Christmas guides, themed ringtones, online games and Facebook and smartphone applications. Whilst digitally led, the campaign also encompassed print, POS, outdoor, television, and, even building projections.