Condemned 2  is a horrifically dark and twisted game. It's loaded with violence, blood, horror and murder. This fact had to be communicated to an audience that has "seen it all before". Our solution was to give people the opportunity to offset their "evil footprint" – the terrible mental side effects created only by playing Condemned 2.

A microsite was created hosting all manner of sugary sweet content including the three newly created happy games and the delightful musical videos. These allowed users to counteract the horrors of Condemned 2 so they could play it even more.